Wednesday, October 08, 2008


I picked up this flyer in Borders yesterday - it's the first time I've seen this in any kind of retail outlet, let alone a book shop;

Customers can choose from items in an e-catalogue or an instore printed version. Once purchased from the console, the software is pressed onto a disc with a special inlay card and user manual. The entire process is planned to only take a few minutes.

No comments: