This must be a new antenna in anticipation of DVB-T2 as The Wrekin has been carrying digital TV for years (my parents get their Freeview from The Wrekin). The Shropshire Star is their local tabloid and their pictures are quite good. You can see some a picture I took of the same transmitter a couple of years ago here and I couldn't miss the chance to quote a bit of Housman.
ON Wenlock Edge the wood’s in trouble
His forest fleece the Wrekin heaves;
The gale, it plies the saplings double,
And thick on Severn snow the leaves.