Advertising sucks! BUT it does pay for us to look at free web content. The image on the left is how Firefox displays the page and the right is IE6 - I love the fact that I don't have to waste time and bandwidth downloading adverts (aside from wasting my valuable time reading them!) but it got me wondering how the advertising community will respond to digital platforms' abilities to strip out unwanted content. With my PVR running MediaPortal,and hence being able to strip out TV ads before I have to see them, and me never seeing them on the web I must represent a total lack of funding to advertisers - heck, I even buy a bag of Revels before I go to the cinema - apparently the pop-corn is the loss-leader on the film nowadays.
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